# FameDesk > FameDesk is the operating system for staff-generated local marketing. It helps private practices turn everyday front-desk moments into requested review links, useful photos, helpful videos, and recognized staff participation. ## Product FameDesk is built for local, appointment-based businesses such as optometry, counseling, dental, med spa, and other private practices. It gives staff a small set of clear actions they can complete from a phone while owners receive the resulting marketing assets in a private, organized workspace. FameDesk has two primary roles: - Owner: configures the practice, invites staff, supplies business context and AI instructions, reviews submissions, and manages rewards. - Staff: captures photos and videos, uses AI-assisted content ideas, sends a requested review link, and submits notes to the owner. ## AI-assisted ideas FameDesk's AI guidance is built on decades of local-business marketing insight and industry-specific knowledge, then shaped by each owner's practice context, priorities, examples, and editable guardrails. It produces short, practical photo ideas, video talking points, and visual notes so staff do not have to search for or invent content ideas. Owners can customize the direction so suggestions reflect the business rather than generic marketing advice. ## Review safeguards Review-link tools are intended for customers who ask where to leave a review. FameDesk recognizes staff participation, not the sentiment or rating of a review. The product does not reward positive reviews. ## Privacy and access Each practice has a separate workspace. Staff access is limited to staff tools and their permitted submissions. Owner access includes practice settings, people, assets, and rewards. ## Official pages - [FameDesk home](https://famedesk.app/): Product overview and official brand page. - [FameDesk FAQ](https://famedesk.app/faq): Answers about setup, reviews, content, rewards, privacy, and access. - [Privacy policy](https://famedesk.app/privacy): FameDesk privacy information. - [Terms of use](https://famedesk.app/terms): FameDesk terms. - [FameDesk app](https://go.famedesk.app/): Secure signup and sign-in for practice workspaces. ## Core capabilities - Capture and organize original photos and videos. - Generate concise, practice-specific content ideas and video guidance with AI. - Send an approved Google review link by business text messaging when requested. - Give owners a private library of staff-submitted marketing assets. - Recognize content contributions with cash, points, gift cards, or practice-defined treats. - Keep review participation separate from review sentiment and ratings. ## Product identity - Name: FameDesk - Alternate spelling: Fame Desk - Category: Staff-generated local marketing software - Website: https://famedesk.app/ - Application: https://go.famedesk.app/